But again, for $8 less, TwoFaced's Melted Matte Liquid Lipstick in Naughty by Nature is just as good, although you do need to wear chapstick underneath.
I much prefer Kat Von D's $20 Everlasting Liquid Lipstick in Exorcism. I've been wearing it for a year and can vouch for up to 5 hours of perfect wear — again, with a bit of chapstick underneath.
Kylie named her Mary Jo lip color after her grandmother on Kris Jenner's side. It's a bold red with an orange undertone.
Currently available here.